Shield
Argent, a bar Sable, overall a lion rampant Azure holding in dexter paw a fleur-de-lis Or.
Crest
From a wreath Argent and Sable below an arc of seven mullets Azure an olive tree fructed Proper charged with a pheon Or, in base two cavalry swords points down saltirewise Proper.
Motto
GALLANTLY FORWARD.
Shield
The colors blue and white are for Infantry, the previous unit designation. Black and golden orange were the colors used for Tank Destroyer organizations, indicating the unit's origin. The raging lion symbolizes aggressive and warlike qualities. The fleur-de-lis is gold (for golden orange) to indicate the battle honors were awarded to the organization as a Tank Destroyer unit in World War II.
Crest
The stars commemorate the seven campaign participation credits the unit earned in World War II. Blue and white underscore Infantry history. The olive tree, native to the Mediterranean Sea region, recalls the area of operation of their World War II service. The cavalry swords recall the unit's history and symbolize the armored cavalry mission. The spear point (pheon) gives emphasis to military action and going forward in battle.
The coat of arms was originally approved for the 701st Armored Infantry Battalion on 28 April 1952. It was redesignated for the 71st Cavalry Regiment and amended to add a crest on 27 August 2004.